project about emotions, input/output and storytelling
you look at a new object, device or technology, without prior knowledge
of its use or function, you will find it hard to assess it value.
Being able to project use on to anything whether it is a stack of
money, a dumper truck or a hedge trimmer is vital.
Helping a potential user understand how a device or technology might
benefit them is half the battle. Advertising often does this, especially
when the focus of the advert is something less tangible than an
object – a service for instance, or a brand. The advert will
focus on the benefits of a service or brand. This may be the relationship
you have with the company or some of the aspirational aspects that
come by being associated with that service or brand. All this focuses
around telling stories.
Every output can potentially be used as another input. I got
fashinated with the useless (?) small paper outputs that a holepuncher
is making and started developing stories about them.